Club Ready Pallet Design(组合包装设计)
lStandard pallet size is 45~48.5” x37-40.5”标准托盘尺寸: 45~48.5” x37-40.5”定制托盘:取决于尺寸和型号,但是需要与产品的尺寸相符合。比如:尺寸为45 x 45”的托盘,产品为花盆。lPackaging should be easily removed and readable托盘包装易于拆解,产品包装并易于识别lShould be no overhang and组合包装不能超出托盘边缘。
Safety 安全
•MainObjective -Ensure safety through the entire supply chain主要目标是保证流通过程的安全,所有托盘在运输时都会堆叠的,所有托盘包装都要能承受要求的负载重量,所有的托盘会堆叠在货架第二层上nMaximize Operations Efficiency 最大化操作效益•MainObjective-Reduce handling touch points & reduce waste主要目标是减少操作和浪费,No assembly required in Club在Club不需要装配,Shipping material are easily removed and are recyclable.运输包装材料容易去除且可回收,Pallet is ready for display on the Club floor托盘为Club展卖包装,Without packaging approval, no overhang产品包装不能超过托盘尺寸。
Create Self-Selling Packaging 开发自我推销包装
•Main Objective-improve product merchandising to drive sales主要目标是改进产品销售策略,促进销售Utilize entire pallet as billboardfor items利用整个托盘作为广告牌 Should be able to easily identify in a faraway distance.在远距离就容易辨认Communication Hierarchy传达产品信息2-side shoppable minimum; 3 side shoppable preferred包装至少相邻两面可售最好三面可售。
Club Ready Pack托盘包装
可售包含2个意思:1.可以很容易的看见产品是什么。2.销售包装可以很容易的取出来。